The Beauty of Simplicity

Excerpt:
"Here is how Mayer thinks about the tension between complexity of
function and simplicity of design: "Google has the functionality of a
really complicated Swiss Army knife, but the home page is our way of
approaching it closed. It's simple, it's elegant, you can slip it in
your pocket, but it's got the great doodad when you need it. A lot of
our competitors are like a Swiss Army knife open--and that can be
intimidating and occasionally harmful."

"That, says Joe Duffy, founder of the award-winning Minneapolis design firm Duffy & Partners and author of Brand Apart, is a pretty good definition of good design. He quotes a famous line from the eminent designer Milton Glaser: "Less isn't more; just enough is more." Just enough, says Duffy, contains an aesthetic component that differentiates one experience from another."

Source:
Fast Company

"Simplicity is about subtracting the obvious, while adding the meaningful." - John Maeda

"Everything should be made as simple as possible, but not simpler."