Amber Nude
Last Spring Estée Lauder, Inc. announced a partnership that sparked excitement in the beauty industry, hoping to reinvent itself and attract a new younger customer —a problem that has plagued the company for years. Estée Lauder has long suffered from the "grannie" reputation with its seafoam packaging and bubble gum pink color palette.
Renowned designer Tom Ford, formerly the creative director at Gucci, and responsible for reviving both Gucci and Yves Saint Laurent, was tapped by Estée Lauder executives for the role of President and Chief Executive Officer of the newly-created TOM FORD company.
The first phase rolls out this fall, under Lauder's flagship brand, with a color and fragrance group, christened 'Amber Nude'. The collection is to debut at 250 upscale specialty stores, such as Neiman Marcus, Saks and Bergdorf's (available next month).
The golden-themed collection will feature a revamped Youth Dew Amber Nude (the original fragrance was Estee's first big success) and a sizzling take on the golden compacts, along with a very sexy ad campaign modeling spokeswoman Carolyn Murphy in gold body paint—nude. No, this is not your grandmother's Estée Lauder.
Phase two will be launched in Autumn 2006, when Ford launches his own stand-alone beauty brand. Ford joins Lauder's other impressive portfolio of celebrities: Tommy Hilfiger, Donna Karan, Sean Coombs, Beyoncé, André Agassi, Donald Trump and Enrique Inglesias.
Did you know?
October is Breast Cancer Awareness Month
"The pink ribbon is one of the world'’s best known charity symbols. It has helped to remove the stigma that previously surrounded breast cancer, and also inspired huge fund-raising efforts around the world for research into breast cancer and support for its victims.
The pink ribbon was the first initiative of The Estée Lauder Companies Breast Cancer Awareness Campaign. It was created in 1992, in conjunction with Alexandra Penney, then editor of Self magazine. To date over 45 million have been distributed worldwide.
The Breast Cancer Research Foundation has raised nearly US$100 million to support the work of leading investigators at major medical facilities worldwide. In 2003 it awarded US$14.5 million in grants to 80 breast cancer researchers at medical and academic institutions in the US, the UK, Spain and Israel." -The Moodie Report
Renowned designer Tom Ford, formerly the creative director at Gucci, and responsible for reviving both Gucci and Yves Saint Laurent, was tapped by Estée Lauder executives for the role of President and Chief Executive Officer of the newly-created TOM FORD company.
The first phase rolls out this fall, under Lauder's flagship brand, with a color and fragrance group, christened 'Amber Nude'. The collection is to debut at 250 upscale specialty stores, such as Neiman Marcus, Saks and Bergdorf's (available next month).
The golden-themed collection will feature a revamped Youth Dew Amber Nude (the original fragrance was Estee's first big success) and a sizzling take on the golden compacts, along with a very sexy ad campaign modeling spokeswoman Carolyn Murphy in gold body paint—nude. No, this is not your grandmother's Estée Lauder. Phase two will be launched in Autumn 2006, when Ford launches his own stand-alone beauty brand. Ford joins Lauder's other impressive portfolio of celebrities: Tommy Hilfiger, Donna Karan, Sean Coombs, Beyoncé, André Agassi, Donald Trump and Enrique Inglesias.
Did you know?
October is Breast Cancer Awareness Month
"The pink ribbon is one of the world'’s best known charity symbols. It has helped to remove the stigma that previously surrounded breast cancer, and also inspired huge fund-raising efforts around the world for research into breast cancer and support for its victims.
The pink ribbon was the first initiative of The Estée Lauder Companies Breast Cancer Awareness Campaign. It was created in 1992, in conjunction with Alexandra Penney, then editor of Self magazine. To date over 45 million have been distributed worldwide.
The Breast Cancer Research Foundation has raised nearly US$100 million to support the work of leading investigators at major medical facilities worldwide. In 2003 it awarded US$14.5 million in grants to 80 breast cancer researchers at medical and academic institutions in the US, the UK, Spain and Israel." -The Moodie Report
Labels: Fragrance
posted by D. Sedcole at 11:35 AM
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