Sunday, September 09, 2007

Pantone Unveils Goe System

The new and improved Pantone Goe.
$499 - Available Oct. 1, 2007

What's New:
• The number of unique colors has grown from 1,114 in the current base PMS books to 2,058 in Pantone Goe. More colors were added in the greens and blues, and the total color gamut has increased.
• The Pantone numbering system, which was somewhat arbitrary before, is now based on a sensible hierarchy with specific and consistent meaning.
• The colors are organized in more of a chromatic way, so it's easier to find similar colors and complementary colors.
• Technical changes in how the base ink colors mix and apply on press should make it easier for printers to consistently match spot colors. And results should be more compatible with Aqueous and UV coatings.
• The physical Goe "kit" includes self-adhesive swatches, palette-sharing cards, and a useful palette "playground" where designers can freely experiment with color swatches, then return them intact to the book. Think of Colorforms.
• New Pantone software adds more ways to specify colors in applications and to create and save palettes. It includes a great feature that analyses images and pulls out dominant or random color palettes.
• A Pantone-sponsored "My Palettes" Web site will be a place for designers to post and share color palettes publicly, or just between clients and colleagues.

For an in-depth look at the new system:
CreativePro Pantone 2.0: After 45 Years, the Sequel to PMS

Did You Know?
Color of the year for 2007
PANTONE® 19-1557 Chili Pepper, a deep, spicy red.

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