London 2012 Brand & Vision Launched

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"The new emblem is dynamic, modern and flexible. It will work with new technology and across traditional and new media networks."

Watch the Brand in Action
(Update: 6/6/07 - the video was removed after it was reported it triggered epileptic fits in suffers of photosensitive epilepsy)

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"The London 2012 design has been described as a disfigured swastika, an arrangement of beer mats, a window kicked in by a football, a graffiti tag, a toileting monkey and a scribbled joke."

"The symbol cost around £400,000 and took one year for design company Wolff Olins to think up."

Public opinion: Discontent