Scentless Perfume

"For $112 you can now buy a perfume that smells like ... nothing. The "perfume", which has virtually no scent, is to go on sale at Selfridges this month priced at £40 ($112) a bottle. The creation by trendy label Dadadandy contains 100ml of liquid made from an alcohol base which, when sprayed, has only a slight smell of alcohol which soon evaporates. The "non-perfume", called Choix, goes on sale as part of the store's surrealist-themed event."
-New Zealand Hearld, Sideswipe, 03.13.07

"Choix is a dressing table artwork, a collector's item that will appeal to lovers of surrealism and objets d'art, and is an affordableway for our customers to buy a piece of Dadadandy's work."
-Karen Wells, Selfridges