Tuesday, September 27, 2005

Fall Fragrance Trends

As the sizzle of summer fades away, we change from a blosomy sun dress to a cozy sweater and wrap around scarf. The favored iced latté is soon replaced with a hot Chai tea latté, and socks get pulled out from the back of the drawer.

The shifting of the season's brings a change to all of our senses, including smell. Pushed aside are the cool citrus and melon potions;
the lush tropical florals are simply to cloying for this time of year.

Current trends report scents with longer lasting accords (oil compositions) are being sought out by market consumers. Vanilla, amber, and musk top the list of most desired notes in fall's modern orientals.

Fragrance Warming:
Narciso Rogriguez For Her, Crystal Noir by Versace, Allure Sensuelle by Chanel, Viktor & Rolf's Flowerbomb, and Obsession Night by Calvin Klein.

Another trend already underway in advertising, entertainment, fashion, and fragrances is spirituality. Angelic models will be seen in fashion magazines photographed in ethereal light, Tom Hank's stars in the controversial Da Vinci Code and Daniel Radcliff returns in one of the most anticipated holiday blockbusters. Fragrance, too, has converted.
A new congregation of beauty products have arrived, 'in talisman bottles, promising mystical and protective virtues.' *

On the Spiritual Side:
Alien by Thierry Mugler (Shamanistic theme), Nina Ricci's L'air de Temp, Euphoria by Calvin Klein, Blue Notte Femme by Bvlgari, and Mandragore by Annick Goutal.

Last, on the trend horizon is luxury. There is a resurgence of the 80's ostentatious brands that are being reintroduced with ferver (Obsession Night, Pure Poison, Gucci's 'Envy Me', Trésor). The new scents, however, are not as powerful as their predecessors and are definitely worth checking out. You will discover the materialism is more apparent in bottling and package design.

Tied in with luxe is, of course, celebrity. "We are now in the midst of a celebrity scent explosion," reports Tara Kraft, beauty director, STAR magazine. In the 80's, it was Elizabeth Taylor's Passion that paved the way in diamonds and gold. In 2005, we will be introduced to new fragrances from Jennifer Lopez, Britney Spears, Beyoncé, Paris Hilton, Shania Twain, Celine Dion, Antonio Banderas, Sarah Jessica Parker, and several others.

Megastars can also be seen in the fall campaigns of major fashion and cosmetic houses: Gwyneth Paltrow/Esteé Lauder, Drew Barrymore/Lancôme, Charlize Theron/Christian Dior, and Nicole Kidman continues her partnership with Chanel.

Glam it Up:
Lovely By Sarah Jessica Parker, Donna Karan Cashmere Mist (new) Eau de Parfum, Michael Kors White Luxe Bath Oil, Dior Addict 2, Bvlgari Omnia Crystalline, and J.Lo's Live.

Resources: CFSS Newsletter, The Fragrance Foundation, and Osmoz*

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